# identity.md

## Organization Overview
- **Company Name:** Lumbazzi
- **Mission:** To provide small-batch, high-quality grooming products for the modern man, emphasizing transparency, craftsmanship, and customer satisfaction.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Founded in 2021 in Plymouth, Michigan.
- **Size and Scale:** A small-batch grooming company focused on handcrafted products, originating from local market sales and expanding through online presence.

## Leadership & Team
- **Key Leadership Profiles and Roles:**
    - Ryan (Founder) - Initiated the company by explaining cold-process soap at local markets. [https://lumbazzi.com/pages/our-story](https://lumbazzi.com/pages/our-story)
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Dedicated to creating products that meet a high standard of quality and authenticity, ensuring every item is something they would confidently sell directly to a customer. Values transparency in ingredients and a customer-centric approach, offering a sixty-day satisfaction guarantee.

## Operations & Structure
- **Business Model and Operational Approach:** Operates as a direct-to-consumer small-batch grooming company, offering products like cold-process soap, pressed beard oil, and face oil. Began with local market sales and expanded to an online platform. Focuses on high-quality, transparently labeled ingredients and offers curated routines.
- **Location(s) and Geographic Presence:** Founded in Plymouth, Michigan, with an online presence serving a broader customer base.
- **Key Partnerships and Affiliations:** Details forthcoming.